Email delivery is a key aspect of any successful email marketing campaign. This refers to your email's ability to reach your target audience's inbox instead of being filtered through spam filters or other email security measures. Deliver rates can impact the effectiveness of your email marketing efforts, including open rates and click-through rates, and ultimately your ROI.
A mass email marketing server can help you increase the deliverability of your emails by implementing various strategies and tools that will increase your email reputation and relevance.
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