Skincare Serums Market Size to Witness Significant Growth 2031

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Based on type, the oil serum segment accounted for the largest share of the global skincare serum market in 2021. Serums are liquids with a thin, watery consistency and high concentration of active ingredients.

Skincare Serum Market Introduction

Skincare serum can be applied to the skin after cleansing, but before moisturizing, to deliver powerful ingredients directly to the skin. Serum is ideal for this application due to its smaller molecules, which can penetrate deeper into the skin and deliver a high concentration of active ingredients. Serums are typically clear, gel-based, or liquid, and thinner than moisturizers. These are typically applied before moisturizers to aid in moisture retention. Face serums are topical applications that are transparent or translucent. They have excellent spreadability and absorption, and are specifically designed for enhanced active delivery.

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Face serums address skin concerns such as fine lines, wrinkles, dark spots, skin and dullness. Anti-aging serums aid in the prevention or reduction of fine lines and wrinkles. These typically include active ingredients such as retinol (vitamin A) and niacinamide (vitamin B3). With a watery texture and light formulation, vitamin C essence serum quickly absorbs and penetrates the skin to encourage healthy radiance. Niacinamide is another popular ingredient used in serums for fading dark spots and evening out skin tone. Pure vitamin C is unstable; hence, it has a short shelf life due to the possibility of oxidation. Vitamin C compounds are being developed to keep serums and other skin care products effective.

Vit C serum is one of the key antioxidant ingredients in the market. Vitamin C skincare, a natural collagen booster, improves elasticity, texture, and quality of skin by making it appear tight and youthful. Vitamin C skincare products, particularly vitamin C serum for the face, have steadily entered the market. Increase in awareness about skincare routine and popularity of skincare products are driving the demand for skincare serums. Surge in demand for skincare serums among salon owners, beauty salons, and dermatologists is expected to provide skincare serums growth opportunity to market players.

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Increase in Demand for Organic and Natural Skincare Serums to Drive Global Skincare Serum Market

The cosmetics and personal care industry has been witnessing rapid shift toward organic and natural products since the last few years. Rise in health awareness and customer concerns about environmental sustainability has fueled the demand for organic and natural cosmetics. Consumers' skincare routines now include organic, naturally produced, eco-friendly, sustainable, and vegan products. Brands are promoting their products with terms such as ‘eco-friendly packaging, environmentally friendly source, and zero waste’ to reflect sustainability. Therefore, organic products have become a major topic of debate in the beauty industry, with brands promoting products with claims such as clear beauty, water-free beauty, and recyclable beauty.

Organic products are becoming increasingly popular. New age customers are becoming more health conscious, and are interested in ingredients used in personal care products. They are increasingly gravitating toward brands that use natural ingredients, adhere to ethical manufacturing practices, and provide vegan or cruelty-free products. Demand for cosmetic brands that are tested on animals is declining. This is inducing manufacturers to introduce cruelty-free product lines to avoid losing market share. Organic and ethical products are gaining on traditional chemical-based branded products, despite being more expensive and having a shorter shelf life.

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Moisturizing and Barrier Repair Properties to Propel Oil Serum Segment

Based on type, the oil serum segment accounted for the largest share of the global skincare serum market in 2021. Serums are liquids with a thin, watery consistency and high concentration of active ingredients. Serums are ideal for targeting specific skincare concerns, such as acne, aging, and dullness, as they allow the product to penetrate deep beneath the skin's surface. Oil serum is the simplest to make of all the facial serums. It is typically composed of high-end specialized carrier oils that are fast-absorbing (also known as 'dry' oils). The serum's high-end oils not only provide moisturizing and barrier repair properties, but also polyphenols, essential fatty acids, and other compounds that can be metabolized by the skin. Gel serums impart a tightening sensation to the skin, enabling users to feel as if their skin is being temporarily lifted or tightened in specific areas of the face. Hence, oil serum is better than other skincare serums.

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Rise in Awareness about Age-related Skin Issues to Augment Anti-aging Serum Segment

In terms of application, the anti-aging serum segment held significant share of the global market in 2021. Rise in consumer awareness about age-related skin problems such as fine lines, wrinkles, and skin dullness and increase in inclination toward spending on products that help them proclaim their skin's youthfulness are expected to drive the anti-aging segment throughout the forecast period. Growth in desire to look younger is prompting middle-aged consumers to purchase anti-aging serums. This trend is expected to continue during the forecast period. Manufacturers and skincare product providers are attempting to retain product features, while capturing end-users' attention through packaging innovation. Majority of beauty serums as well as many other skin care and cosmetics products are undergoing packaging changes. The anti-aging serums segment is expected to follow suit in the next few years.

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