The Global Automotive End-Point Authentication Market is expected to grow at a significant rate of around 14% during the forecast period. The systems for end-point authentication are typically used to confirm or monitor the identity of external devices linked to the network of the vehicle. It guarantees that only permitted electronic devices are connected. For networks with numerous remote users, end-point authentication is crucial. Moreover, an end-point authentication system, which verifies users and checks the incoming connections of end-point devices, is also used to implement this system. Its main goal is to protect automobiles from various cyberattack assaults. Thus, the increased cyberattack intrusion and the increased demand for security in automobiles are some of the major factors driving the growth of the market. Furthermore, promulgating strategic alliances among the industry players to advance biometric authentication is also fueling the growth of the market. For instance, in September 2022, trinamiX has formed a partnership with Spain-based Grupo Antolin to integrate face biometrics for driver authentication into the latter’s product portfolio.
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Based on connectivity type, the market is categorized into Bluetooth, WiFi, and cellular network. Among these, the Bluetooth category is to hold a significant share of the market in 2020 owing to various advantages provided by Bluetooth authentication such as hands-free calling, data tethering and apps, and audio streaming.
Based on vehicle type, the automotive end-point authentication market has been classified into passenger vehicles and commercial vehicles. The passenger vehicle category is to witness higher adoption during the forecast period. This is mainly due to the growing demand and production of vehicles, the growing disposable income of the population and the large pipeline of vehicles in the market is driving the growth of the segment.
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APAC to witness extensive growth
For a better understanding of the market adoption of the Automotive end-point authentication industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. Some of the main driving forces behind the market's expansion are rising safety concerns and rising demand for passenger cars in developing nations like India and China. Also, the increased production of electric vehicles and smartphone adoption in the region are some of the prominent factors that are positively influencing the market growth in the region. Furthermore, APAC is expected to grow quickly during the forecast period due to the high penetration of end-point authentication systems and the fact that the majority of vehicles in the region are outfitted with high-end electronics and safety features.
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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Automotive end-point authentication market are Continental AG, Hitachi Ltd., Garmin Ltd., Synaptics Incorporated, Samsung Electronics Co. Ltd., Fujitsu Limited, Fitbit Inc., NortonLifeLock Inc, HID Global Corporation, and Voxx International Corporation.
“Global Automotive End-point Authentication Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.
Market Segmentation:
- By Authentication Type (Automotive Wearables, Biometric Vehicle Access, and Smartphone Applications)
- By Connectivity (Bluetooth, Wi-Fi, and Cellular Network)
- By Vehicle Type (Passenger Vehicle and Commercial Vehicle)
- By Region (North America, Europe, Asia-Pacific, Rest of the World)
- By Company (Continental AG, Hitachi Ltd., Garmin Ltd., Synaptics Incorporated, Samsung Electronics Co. Ltd., Fujitsu Limited, Fitbit Inc., NortonLifeLock Inc, HID Global Corporation, and Voxx International Corporation)
Key questions answered in the study:
- What are the current and future trends of the global automotive end-point authentication industry?
- How the industry has been evolving in terms of authentication type, connectivity type, and vehicle type?
- How the competition has been shaping across the countries followed by their comparative factorial indexing?
- What are the key growth drivers and challenges for the global automotive end-point authentication industry?
- What is the customer orientation, purchase behaviour, and expectations from the global automotive end-point authentication suppliers across various region and countries?
